The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture
81: Why Your Patients Are Rejecting Treatment (And The Counterintuitive Way To Fix It)
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What it is about
For decades, I believed the biggest barrier to case acceptance was money. When patients rejected necessary treatment, I assumed they couldn't afford it. I was completely wrong. The truth is, the conventional approach to presenting treatment plans entirely misses the hidden, deep-seated psychological barriers that actually stop patients from saying "yes." In this episode, I reveal the surprising realization that…
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