The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture
90: The Surprising Secret to Building Patient Trust
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What it is about
Early in my career, I was drowning in debt and desperate for a breakthrough. I had just met a highly prominent, well-connected patient who could completely change the trajectory of my practice. But during our second consultation, a massive conflict arose. He brought someone with him, and within three seconds, a silent war was declared. The tension in the room was palpable, and I was certain I had just lost the…
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