INNOVATION·IN·DENTISTRY

The Dental Marketer

Going Fee-for-Service in Manhattan: Bold Practice Moves in a Tough Market | Dr. Fatina Shtivelman | 600

26 March 2026

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What it is about

What happens when you stop letting insurance define your patient experience in one of the world’s toughest markets? In this episode, Dr. Fatina Shtivelman opens up about what it takes to not only build a pediatric dental practice from scratch in Manhattan, but also completely reinvent its business model. She describes the emotional and mental “second baby” her practice became, alongside the constant juggle of…

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