INNOVATION·IN·DENTISTRY

The Dental Marketer

It Takes More Than Grit: Staying Authentic in the Dental Industry | Allison Norris | FF

16 March 2026

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What it is about

Grit is important, but it's not everything. Discover what else it takes to succeed in the fiercely competitive dental industry! In this episode, we welcome Allison Norris, CEO of The Dentele Group, who candidly shares her journey of leaving a stable career as a dental hygienist to stumble, fumble, and finally, successfully found a leading non-clinical recruiting agency in dentistry. Through her story of trust…

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