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The Dental Marketer

What a $45K/Month Marketing Budget Teaches Us About Active Patient Count | Dr. Blake Hamblin | MMM

14 September 2026

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Blake Hamblin

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What it is about

A big marketing budget can bring patients in, but active patient count tells you whether your practice is actually growing. In this Monday Marketing Move, Dr. Blake Hamblin shares why the number he watches most closely is not ad spend, new patient leads, or even monthly production. It is active patient count. For Blake, growth starts by building a “snowball” that gets bigger over time: more patients, better…

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