INNOVATION·IN·DENTISTRY

The Dental Marketer

When Dental Partnerships and DSO Sales Fall Through | Dr. Michelle Jorgensen | FF

29 June 2026

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What it is about

What happens when the weight of practice ownership gets too heavy, but partnership and selling don't work out? In this Fail Forward episode, Dr. Michelle Jorgensen discusses her challenging journey in dealing with practice partnerships and selling to a DSO (two major choices that didn't pan out as expected.) Listen as she shares her revolutionary "ecosystem of a dental practice" concept that categorizes ownership…

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