INNOVATION·IN·DENTISTRY

The Dental Marketer

Why Patients Say No Before You Present Treatment | Dr. Jerry Burns | 625

17 September 2026

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What it is about

Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it. In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not simply whether they schedule anything at all. He breaks down how trust is built through every touchpoint in the patient…

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