INNOVATION·IN·DENTISTRY

The Dental Marketer

You're Losing Patients to Pricing Calls: How to Fix it | MMM

2 November 2026

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What it is about

When a potential patient asks, “How much do you charge for that?” your answer can either keep the door open or completely close it. In this Monday Marketing Move episode, we look at one of the most common front desk moments in dentistry: a potential patient finds your practice online, calls with a pricing question, and hears, “It depends, you’ll have to come in.” While that answer may be technically true, it often…

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