INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"David vs. Goliath, DDS" — How Independent Dental Practices Can Compete with DSOs

12 August 2026 · 11:11 · Episode 23

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What it is about

A DSO-backed practice just opened two miles from your office — bigger ad budget, full-time marketing team, a call center that never misses a call. Now what? In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian takes an honest look at the consolidation reshaping dentistry — no fear-mongering, no villain-making — and lays out exactly how independent practices can still compete and win against…

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