INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Flying Blind" — Why Most Dentists Have No Idea What AI Is Saying About Them

5 August 2026 · 7:42 · Episode 22

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What it is about

If you've ever opened ChatGPT or Google's AI and searched for your own practice to see how you show up — this episode is for you. What you see in those results is not what your patients see. And building a strategy around it is one of the most common — and costly — mistakes practice owners are making right now. Dan breaks down why AI search is fundamentally personalized, how each platform sources and generates…

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