INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Great Big Payoff" — Why Optimizing Your GBP is the Highest-ROI Move in Dental Marketing Right Now

22 April 2026 · 11:20 · Episode 16

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What it is about

Your Google Business Profile has always been important. But what Google is doing with it now — and what it's using it for — has changed in ways most dental practices haven't caught up with yet. In this episode, Dan Brian breaks down the biggest shifts hitting Google Business Profiles right now: the removal of the Q&A feature, what replaced it (an AI-powered tool called Ask Maps that generates real-time answers about…

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