INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Not (Quite) Set It & Forget It" - How to Maximize LSA Performance & Profitability for Dental Practices

4 February 2026 · 13:37 · Episode 8

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What it is about

Google Local Services Ads can be one of the most cost-effective ways for dental practices to generate new patient leads — but they’re definitely not a “set it and forget it” ad product. In this episode of The Dental Marketing Mix, Dan Brian and Brian Craig dig into what actually drives strong LSA performance and ROI for dental practices. They break down the behind-the-scenes management work that Google looks for,…

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