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The Dental Marketing Mix

"Schema Shmeema" — What ACTUALLY Drives AI Visibility for Dental Practices

9 September 2026 · 9:29 · Episode 26

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What it is about

Everyone's been telling you to add schema markup to your website so AI tools start recommending your practice. New research says that's not what's actually happening — and if it's the centerpiece of your AI visibility strategy, you're solving the wrong problem. In this episode of "The Dental Marketing Mix," DentalScapes co-founder Dan Brian breaks down a rigorous new study tracking 1,885 web pages that added schema…

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