INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Second Location, Second Startup" — What Nobody Tells You About Marketing a New Dental Practice Site

26 August 2026 · 12:37 · Episode 25

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What it is about

You've built a practice that works. Strong reputation, full schedule, hundreds of five-star reviews. Now you're opening a second location twelve miles across town — so how much of that actually comes with you? Almost none of it. In this episode of the Dental Marketing Mix, Dan Brian breaks down why local visibility is tied to a physical address rather than a brand name, and why the marketing side of a second…

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