INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Selling Dentistry" - How to Triple Case Acceptance with the "Treatment Triad" (feat. Janet Hagerman)

7 April 2024 · 32:26 · Episode 16

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What it is about

Janet Hagerman, case acceptance coach, fractional Chief Hygiene Officer and author, joins "The Dental Domination Podcast" to discuss the importance of selling dentistry ethically and effectively. Despite many dentists cringing at the idea of "sales" in dentistry, Janet shares how soft communication skills can bridge patient education with effective sales strategies to triple case acceptance and improve practice…

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