INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Stop Lighting Your Money on Fire" - Choosing the Right Online Ads for Your Dental Practice

21 January 2026 · 19:28 · Episode 6

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What it is about

Are you spending money on dental ads without really knowing what’s working? In this episode of The Dental Marketing Mix, Dan Brian is joined by DentalScapes co-founder Brian Craig to break down how dentists should think about online advertising in 2026 — and how to avoid lighting your marketing budget on fire. They walk through the three primary advertising channels dental practices use today: Google Local Services…

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