The Dental Marketing Mix
“The Referral Illusion” — Why Word of Mouth Isn’t Enough Anymore
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What it is about
Word of mouth is still one of the most powerful forces in dental marketing. But there's a step happening between the referral and the phone call that most practice owners don't even know about — and it's quietly costing practices patients they thought were already theirs. In this episode of the Dental Marketing Mix, DentalScapes co-founder Dan Brian breaks down what he calls the Referral Illusion: the gap between…
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