INNOVATION·IN·DENTISTRY

The Dental Marketing Mix

"Two Truths That Just Died" — And What's Replacing Them in Dental Marketing

3 June 2026 · 15:57 · Episode 19

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What it is about

Still betting your dental practice's growth on SEO alone? That strategy is quietly expiring. In this episode of the Dental Marketing Mix, DentalScapes co-founders Dan Brian and Brian Craig dig into two ideas that used to be treated as gospel in dental marketing — and simply aren't true anymore. First, the long-held belief that strong SEO lets you skip paid advertising. Brian explains why that world is disappearing…

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