The Marketing 32 Show
"A No Isn't a No—It's a Not Right Now": Why Following Up on Unscheduled Treatment Is Patient Advocacy, Not Pestering
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What it is about
What happens when a marketing major lands an externship at a dental practice, falls in love with operations more than marketing, and spends the next decade discovering that most practices are bleeding thousands in unscheduled treatment simply because they never follow up? Olivia Smith has worked with over 100 practices across the country—from the West Coast to Florida to New York—and she's witnessed the same pattern…
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