The Marketing 32 Show
"I'm Happy to Discuss Our Fees": The 3-Word Phrase That Transforms Price Objections Into Consultations
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What it is about
What happens when a secondary education teacher who "didn't do good science" accidentally gets recruited into dentistry and spends decades discovering that most practices are losing patients before they ever get scheduled? Debra Engelhardt-Nash has witnessed the damage firsthand: front desk staff creating so many "gates and barriers" that potential patients would need to "bring in a magic show and a dog that does…
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