INNOVATION·IN·DENTISTRY

The Marketing 32 Show

"I'm Just the Dental Assistant": Why the Industry's Most Undervalued Role Holds the Key to Patient Trust

13 January 2026 · 24:48

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Kevin Henry

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What it is about

What happens when a sports publicist loses his job and accidentally stumbles into dental journalism—then spends 25 years becoming the industry's most vocal advocate for dental assistants? Kevin Henry's journey from covering small college athletes to editing Dental Economics and launching the Dental Assistant Nation podcast reveals a career built on championing the underdog. With more than a quarter-century in dental…

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