INNOVATION·IN·DENTISTRY

The Marketing 32 Show

"If We're Not Failing, We're Not Trying": How Turning Dentistry Into a Trade and Celebrating Failures Built a Multi-Location Powerhouse

24 March 2026 · 26:59

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What it is about

What happens when someone who didn't know what a prophy was—or even understand what a root canal really involved—answers phones at a dental practice, falls in love with the leadership piece, and eventually becomes director of operations for a growing group practice with a weekly executive cadence focused on celebrating failures? Denae Black has turned dentistry into her trade over 20 years, climbing from front desk…

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