The Marketing 32 Show
"If You Don't Track It, You Won't Improve It": Why the DSO Model Failed and How Dental Partners Can Find a Better Alternative with Ian McNickle
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What it is about
What happens when a mechanical engineer spends 10 years in high tech, quits cold turkey in 2005 with no great plan, builds a small consulting firm with his grad school roommate, pivots to start a dental marketing agency in 2009, focuses exclusively on dentistry by 2011, works with a general dentist who built a traditional corporate DSO from 2005-2015, watches that doctor exit and get bombarded by other doctors…
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