The Marketing 32 Show
People Don't Buy Solutions to Problems They Don't Perceive to Have": Why 95% of Case Acceptance Happens Before You Ever Mention the Crown
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What it is about
What happens when a business degree graduate joins his father-in-law's dental practice expecting to learn entrepreneurship for a few years, hates it for the first four or five months, then discovers mentors who show him there's a better way to avoid burnout—and eventually doubles the practice to a million dollars by 2000 by focusing on communication skills instead of clinical expertise? Eric Vickery spent over a…
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