INNOVATION·IN·DENTISTRY

The Marketing 32 Show

"Stop Asking Who Made the Mistake and Start Asking What System Allowed It to Happen Again": Why Your Unicorn Team Member Is Actually Your Practice's Biggest Vulnerability

2 June 2026 · 27:35

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What it is about

What happens when you're born into dentistry (literally—dad's a dentist, mom's a hygienist), grow up stuffing envelopes and licking stamps, travel with your parents on humanitarian trips to serve orphans in Guadalajara, Mexico right after your first baby is born, and realize that patient experience and service is what lights you up? Rebecca Herring becomes a college professor of ballroom dance at the College of…

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