INNOVATION·IN·DENTISTRY

The Marketing 32 Show

The Flat Fee Revolution: How Two Practicing Dentists Built a Membership Platform That Keeps Profits in Your Practice

7 October 2025 · 28:45

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What it is about

In this game-changing episode of the Marketing 32 show, host Brett Allen welcomes Ryan Corby, CEO and co-founder of Smile Advantage, who reveals how the traditional per-patient pricing model for membership platforms has been silently draining practice profitability while claiming to help reduce insurance dependency. Born from the frustration of two practicing dentists who realized their successful membership program…

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