INNOVATION·IN·DENTISTRY

The Marketing 32 Show

The Magic You Seek is in the Things You Avoid: How the 1-800-DENTIST Co-Founder Turned Boldness Into a Life-Changing Philosophy

23 September 2025 · 34:12

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What it is about

In this transformative episode of the Marketing32 show, host Brett Allen sits down with Fred Joyal, the legendary co-founder of 1-800-DENTIST and bestselling author whose marketing insights have shaped an entire industry. From his origins as an advertising copywriter to building a nationwide dental referral empire that processed millions of patient calls, Fred has witnessed the evolution of dental marketing from its…

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