The Marketing 32 Show
"We Tend to Work IN the Practice, Not ON the Practice": Why Your Team Already Knows the Solution But Doesn't Know How to Articulate It
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What it is about
What happens when a 1992 Alaska Airlines flight attendant moves from Seattle to Eastern Washington, decides she can't leave her kids for four days at a time, falls into dentistry through a friend of a friend, and spends the next 30+ years discovering that every dental practice has essentially the same challenges but solves them so differently that results vary wildly based on culture, engagement, and systems? Callie…
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