The Tooth Sleuth Podcast
Why DSOs Are Leaving Patient Volume on the Table | Ep. 168 | Sam Gaynes
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What it is about
Patients don't choose org names. They choose people. And yet most dental groups are building brand equity at the organization level while leaving their individual doctors invisible online. In this episode of Tooth Sleuth, Greg sits down with Sam Gaynes, Enterprise Account Executive at rater8, for a sharp conversation on online reputation, AI search, and why the way DSOs think about doctor visibility is costing them…
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