Dental Drills Bits
The ROI Obsession That's Costing You Growth
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What it is about
Dentists are trained to think in formulas. Spend X. Get Y. Measure it. Optimize it. So when marketing doesn't deliver immediate, perfectly trackable ROI, the reaction is often the same: turn it off. In this episode of Dental Drill Bits, Dana and Sandy are joined by Grace Rizza, CEO of Identity Dental Marketing, to challenge that mindset. Grace breaks down the three buckets of marketing every practice must…
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