INNOVATION·IN·DENTISTRY

Dental Drills Bits

The ROI Obsession That's Costing You Growth

2 March 2026 · 35:03 · Episode 215

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Grace Rizza

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What it is about

Dentists are trained to think in formulas. Spend X. Get Y. Measure it. Optimize it. So when marketing doesn't deliver immediate, perfectly trackable ROI, the reaction is often the same: turn it off. In this episode of Dental Drill Bits, Dana and Sandy are joined by Grace Rizza, CEO of Identity Dental Marketing, to challenge that mindset. Grace breaks down the three buckets of marketing every practice must…

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