Grace Rizza

Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. Grace has made it her personal mission to improve the business of each dental practice she works with.

Grace is a highly motivated and skilled professional with a deep passion for branding and digital marketing. She thrives on the opportunity to lead a team in executing effective marketing strategies for dentists on a national scale. With her extensive experience in the field, Grace excels in the creation and implementation of comprehensive marketing strategies tailored to the specific needs of dental practices. Through strategic initiatives, Grace and her team position your practice as a trusted authority in the dental industry, ensuring that you stand out from the crowd.

In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

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Innovator Insights

Focus on getting the right people and processes in your business: Building a successful business involves finding the right team members and establishing effective processes to drive growth and success.

Learn to let go of people who are not a perfect fit for your joy and who may hinder your progress: Surround yourself with individuals who align with your vision and values, both in terms of team members and clients/customers.

Be discerning and prioritize your efforts: Say yes to the right opportunities and initiatives that align with your goals, but also learn to say no to things that are not a good fit. Overcome the tendency to people-please and obsess over others’ opinions.

Shift your marketing mindset: Adjust from a straight-line approach focused solely on lead generation to a more holistic and long-term perspective. Invest in brand recognition, community engagement, and relationship-building to establish a strong presence in your market.

Choose your brand positioning intentionally and differentiate yourself in the market: Determine the problem you solve, understand your core values, and communicate your unique benefits to attract the right audience for your business. Emphasize authenticity and genuine connections over chasing quick wins or mass appeal.

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