INNOVATION·IN·DENTISTRY

Dental Drills Bits

Why Dental Marketing Fails—and What Actually Works [Replay]

9 February 2026 · 38:11 · Episode 212

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Grace Rizza

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What it is about

What if your marketing isn't the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won't say out loud. If you've ever felt burned by a marketing agency, overwhelmed as…

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